Acne is a Swedish clothing brand selling high quality knits, denim, and footwear. Acne Studios, a part of the ACNE collective (Ambition to Create Novel Expression), was founded in 1996 by Jonny Johansson. The story goes that he created one-hundred pairs of raw denim with red stitching to give away to his friends and family. The reception was positive so he began to create clothing on a larger scale.
Acne Studios utilizes a fairly minimalist approach towards design. The brand tends to stay away from using their logo in excess; instead opting for simpler tags and packets. The idea behind the designs is to create a simple, almost apathetic look, while still being refined.
There are currently 21 Acne Studio stores in different countries around the world.
Viewed as basic, but generally well liked. The denim is especially noteworthy.
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