Styles

--Any information on a certain style goes here. The history of a style is also welcome.

Heroin Chic

Examples of Brands: Yves Saint Laurent Rive Gauche (Hedi Era), Dior Homme (Hedi Era), Saint Laurent Paris (also Hedi Era)

More of a "look" than a style of dress, heroin chic became popular in the 90's starting with a Calvin Klein runway show featuring Kate Moss and a series of Vincent Gallo photos featuring emaciated, pale, drug-addicted looking models. Heroin prices were dropping and the purity was much better at the time, which helped increase its popularity.

The style was dead in the magazines when, Gisele Bundchen was dubbed the new supermodel in 1999. Nowadays, though, it carries on in fashion with a much lighter tone thanks to our teenagers who insist on dying due to anorexia which, as a result, places Heroin Chic in poor light.