ACNE

Synopsis

Acne is a Swedish clothing brand selling high quality knits, denim, and footwear. Acne Studios a part of ACNE (Ambition to Create Novel Expression), was founded in 1996 by Jonny Johansson. The story goes that he created one-hundred pairs of raw denim with red stitching to give away to his friends and family. The reception was positive so he began to create clothing on a larger scale.

Acne Studios utilizes a fairly minimalist approach towards design. The brand tends to stay away from using their logo in excess; instead opting for simpler tags and packets. The idea behind the designs is to create a simple, almost apathetic look, while still being refined.

There are currently 21 Acne Studio stores in different countries around the world.