Stores in Sweden
Store Tiers
Shit-tier: The stores that are a common beginner's trap, and should be avoided. Often have poor build quality, fit, and just look plain bad.
Mall-tier/Fast Fashion: Good for basics; t-shirts, underwear, socks, etc. Recommended for poorfags. Buy sparsely and do NOT build a large wardrobe with these stores.
Low-tier: Bit more pricey, but at this stage odds are you'll be dressed much better than people around you. Build quality is a cut above mall tier. Tumblr-core usually fits around here.
Medium-tier: Some entry level designer pieces, and at this point the clothes are very "nice". Quality menswear/streetwear often fits in this category. Fit and build quality are high.
High-tier: High fashion, designer pieces. Top tier menswear as well as some light gothninja pieces can be found here.
Artisanal-tier: Hand-made with skill that approaches that of an artist. This has nothing to do with design and everything to do with production methods. A boring design done fully by hand (example: a full bespoke two button suit) is 'artisianal'. Many designers source their clothing from artisans, but not all designer clothing is 'artisianal'.
| Brand | Tier | Description | Website |
|---|---|---|---|
| Esprit | Low | All the big cities. Decent quality, but often bland looking. Best way to look average | http://www.esprit.se/ |
| Topman | Mall/Fast fashion | All the big cities. | http://www.topman.com/ |
| H&M | Mall/Fast fashion | All the big cities. | http://www.hm.com/se/ |
| Zara | Mall/Fast fashion | Cheap and good for basics. Tends to be of poor quality. Not great ethically speaking, if that's something you care about. | http://www.zara.com/ |
