Stores in Sweden

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Store Tiers

Shit-tier: The stores that are a common beginner's trap, and should be avoided. Often have poor build quality, fit, and just look plain bad.

Mall-tier/Fast Fashion: Good for basics; t-shirts, underwear, socks, etc. Recommended for poorfags. Buy sparsely and do NOT build a large wardrobe with these stores.

Low-tier: Bit more pricey, but at this stage odds are you'll be dressed much better than people around you. Build quality is a cut above mall tier. Tumblr-core usually fits around here.

Medium-tier: Some entry level designer pieces, and at this point the clothes are very "nice". Quality menswear/streetwear often fits in this category. Fit and build quality are high.

High-tier: High fashion, designer pieces. Top tier menswear as well as some light gothninja pieces can be found here.

Artisanal-tier: Avant-Garde and higher end gothninja pieces, you truly are #nxtlvl.

Brand Tier Description Website
Esprit dLow All the big cities. Decent quality, but often bland looking. Best way to look average http://www.esprit.se/
Topman eMall/Fast fashion All the big cities. http://www.topman.com/‎
H&M eMall/Fast fashion All the big cities. http://www.hm.com/se/
Zara eMall/Fast fashion All the big cities. http://www.zara.com/